Redhook Brandbook

Have you ever worked with leather before? A little over a year ago I got my first chance to do so while making some brand books for Redhook Ale. If you haven’t done any leather work before you should, because it’s pretty cool. And slightly weird. Especially when you think about the fact you’re using the skin of a formally alive animal for something other than it was originally intended.

The best thing about making these was being able to get away from the computer and having a chance to work with your hands. Tangible stuff. Stuff you can feel. Every cover piece was cut out by hand, as was every bit of the type. That’s a heck of a lot more rewarding than just printing everything off and binding it with a piece of plastic.