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Your Connection is Out There

Imagine traveling millions of light-years across the cosmos, mastering inter-dimensional warp drive, and perfecting telepathic communication—only to discover that a bunch of silly Seattleite humans built the universe’s first light rail line across a floating bridge before you did.

Talk about a galactic performance review nightmare.

With Sound Transit officially completing the Crosslake Connection, they’ve achieved a historic, world-first engineering milestone: running light rail across a floating bridge. The expanded 2 Line now zips commuters straight across the Puget Sound between Seattle, Bellevue, and Redmond, serving as a link in a growing 63-mile, 50-station regional network. And, one might say, the envy of the solar system.

Rather than standard transit ads showing commuters staring peacefully out train windows, we drop viewers right into the high-stakes boardroom of advanced extraterrestrial executives. These hyper-intelligent beings are reviewing Sound Transit’s floating-bridge achievement with equal parts awe, jealousy, and existential dread—confronting the humiliating reality that Earthlings solved mass transit across floating track physics first.

The campaign isn't just about local bragging rights, either. We launched just ahead of the 2026 FIFA World Cup, meaning the region’s expanding connectivity was getting this glow-up right as Seattle prepares to welcome global visitors (and perhaps a few curious UFOs).

So, the next time you hop on the 2 Line, grab a window seat, and take a moment to soak up the view across Lake Washington. You’re riding a world-first floating transit marvel—and somewhere in Sector 7, an extra terrestrial executive is currently getting demoted over it.

CLIENT: Sound Transit | ACD/AD: Andy Westbrock | ACD/CW: Jeff Tune | ECD: Vince Soliven & Andrew Gall | CCO: Mike Hayward | PROD: Kris Dangla & Kate Chartier | AGENCY: Copacino Fujikado | DIR: Ty Clancey | DP: Kevin Fletcher | PROD CO & POST: Hinge | EDIT: Brian Alter