Let’s be honest, society has a way of putting a leash on us all. Even at an early age, we are taught to “behave” and to “mind our manners.” We’re supposed to be “buttoned up,” act “appropriately” and always color inside the lines.

But sometimes you just need to let it out. To get a little distance and free yourself to do whatever you want. 

So take the above photo for example. Even though you can’t hear this picture, let’s be honest, you can hear this picture. And the other thing is, you can’t do this at home. Or at work. You definitely can’t do this at a hotel or on a cruise ship, either. But that’s the beautiful thing about RVs, they bring you true, unbridled freedom. Which is now made accessible to everyone able to rend an RV through RVshare, because they are your vehicle for your outdoor expression.

Which is why RVshare invites everyone to Use Your Outside Voice—to let loose, embrace spontaneity, and welcome the uncomplicated moments in life. Because with an RV rental, the key to truly unbridled freedom is actually just a set of keys. So buckle up, let’s go!

Fresh Air, Fresh Brand

We refreshed RVshare’s brand to reflect their newly unleashed spirit. We introduced a new logo, established a color palette inspired by nature, illustrated a bevy of handmade elements, and redefined the way they looked and spoke to RV renters and owners everywhere.

CLIENT: RVshare | ACD/AD: Andy Westbrock | CW: Karina Carlson | GCD: Lianne Onart | ECD: Mike Hayward | PROD: Jen Allen | AGENCY: Copacino Fujikado | DIR & EDIT: Janssen Powers | DP: Jeremy Snell | PROD: Farm League | SCORE: Benjamin Gustafsson | COLOR: Dante Pasquinelli | SOUND: Jacki! Zhou

Back in mid March, we got word from Symetra there might be a chance to shoot with the living legend that is Sue Bird. We’d get one day and it would happen—most likely—sometime in April. So Andrew Gall and I started putting together ideas and scripts, not really knowing what might come of them, or when things might happen. And since Sue has hinted this might be her last season in the WNBA as she nears retirement, it seemed like a pivotal time for her partnership with Symetra. Sue reflecting on her career, thinking about what she’d tell her younger-self seemed like a good place to start.

Then, without about 10 days to prep, we heard April 7th was our day—Sue would be available and in Seattle. So we jumped into action! Luckily, we already had a director and production company in mind (Zia Mohajerjasbi with Society), and as luck would have it, they were available! Then, our world-class CF producers (namely MacKenzie Huff) along with our clients and account team, made it all come together—and fast! It was a huge team effort by everyone involved.

It was a whirlwind tour, but everything came together great! We quickly worked out script nuances, wardrobe and found a location, which was difficult with COVID protocols and on short notice. Then on shoot day, Sue was the total pro she’s always been when we’ve been fortunate enough to work with her. And, not surprisingly, she nailed practically every shot. It’s amazing how that is when you’re working with someone who’s a master of their craft. And seriously, she wasn’t clanking them in, either. This behind the scenes GIF below shows it exactly. It was like that every take. Swish. Every time. Swish. Amazing.

Anyway, this is a long way of saying it was a very fun and rewarding production process, and we’re all very excited with how it turned out. We have a few more things that will accompany this, but for the time being, we hope you enjoy the spot:

CLIENT: Symetra Life Insurance Co. | AD: Andy Westbrock | GCD/CW: Andrew Gall | CCO: Mike Hayward | PRODUCER: MacKenzie Huff | AGENCY: Copacino Fujikado | DIR: Zia Mohajerjasbi | PROD CO: Society | EDIT: Heidi Black at Whitehouse Post | AUDIO: HearBy | COLOR: Bryan Smaller at Company 3

Earlier this year I illustrated a chinook salmon, and he needed a friend. So here’s a little Dungeness crabby friend I drew for him to hang with in the same three-color style. Might have to just keep this rolling as a series.

The path to becoming a parent looks different for everyone, and sometimes that journey isn’t exactly an easy one. And in the Pacific Northwest, there are few organizations more well-versed in that journey than Seattle Reproductive Medicine. So we worked with SRM’s knowledgeable staff to find and tell three stories from their patients to help shed some light on a few of those different paths, and help to inform others that may be facing some of these same questions.

CLIENT: Seattle Reproductive Medicine | AD: Andy Westbrock | CW: Theo Henry | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Lindsay Daniels | PROD: Kontent Partners | EDIT: Brian Alter | COLOR: Joel Voelker

The spawning season for chinook salmon isn’t for another six months, but I couldn’t wait to birth my own salmon creation. So here ya go! I used a simple three color pallet (cyan, magenta & yellow) multiplied together—which I’ve always been a big fan of because you then get a total of seven colors as they blend together in different combinations. So something that’s pretty simple and basic can become more dynamic depending on how you overlap the three layers, akin to screen printing.

When it comes to your holiday shopping, Goodwill may not always be the first place that comes to mind. But for savvy shoppers who are looking for one-of-a-kind items, look no further! We created these three quick videos that ran on social and in-store to remind us there’s more than just ugly sweaters to be found in the aisles of Goodwill—not to mention the fact you’re keeping countless items out of landfills AND helping others gain jobs and job training through other Goodwill programs. Which, if you ask me, fits the holiday spirit perfectly!

---

CLIENT: Evergreen Goodwill of Western Washington | AD: Andy Westbrock | CW: Karina Zack | GCD: Andrew Gall | PROD: MacKenzie Huff | AGENCY: Copacino Fujikado | DIR: Kyle Ilenda | PROD CO: Fresh Coat Studios | EDIT: Brian Alter

Incredibly touching and inspiring to see such confident avocado. Way to go, and keep it up, friends!

Eight years ago, I doodled out this strange, tentacle armed fellow on pencil and paper, and for whatever reason he’s always stuck out in my head. So I decided to give him some color and a second digital life here. And green looks good on him. Anyway, Happy Halloween, everyone!

Three new stops on Sound Transit’s Link light rail bring neighborhoods throughout the region closer together. ​​​​​​​With stations opening in the Roosevelt, U District, and Northgate neighborhoods, Sound Transit needs to let riders know when the new stations open, and entice them to explore everything each newly-accessible neighborhood on the route has to offer. So who—and what—better to spread the news than the local neighborhood legends themselves?

CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: PJ Richardson | PROD: Laundry | SOUND: Bad Animals

Everything comes in a box these days. So maybe mail ordered seafood delivered to your doorstep by a complete stranger who’s dressed in brown shorts shouldn’t sound so weird—but when you say it like that it definitely does

But whatever, it’s the 21st century. We basically live in the future where no one leaves there home ever and did we mention the seafood is flash frozen so it’s basically as fresh as the day it was caught? Well, now that I have your attention, that’s what Vital Choice does. So, if you love yourself some seafood, it’s about time you watch these spots for a new campaign we just did for them. And while you’re at it, order yourself a box, too. My favorite is the Wild Salmon Sampler, if you’re wondering.

CLIENT: Vital Choice | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Matt Clark | PROD: StraightEIGHT | EDIT: Brian Alter | VFX: Jane | SOUND: HEARby | COLOR: Thatcher Kelley

The “rules” around money have always been…confusing. When you should retire, how much to put down on a house, when to save and when to spend… let’s face it, not many of those rules hold true anymore. Our challenge was to help people feel confident about something that’s historically uncomfortable to acknowledge: their finances. And by playing on the (questionable) money advice we’ve all gotten, we helped Gesa Credit Union stake a claim in the crowded Washington market by showing people there’s a healthier approach to money.

The other cool thing about this campaign launch was that it was a major rebrand for Gesa, now the second largest credit union in the state. With this, they unveiled a completely new logo, website, design look and feel, plus a fresh market as they branched out from Eastern Washington into Western Washington, and the Puget Sound region. And the team we worked with at Gesa was super awesome to work with, too. It was a true collaboration on every step of the way, which makes it real easy to be proud of all the work we’ve done and continue to do.

CLIENT: Gesa Credit Union | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Craig Brownrigg | PROD: Hobby Film | EDIT: Brian Alter | SOUND: HEARby | COLOR: Joel Voelker

Coming to a fake football field near you, I would like to introduce the newest fantasy football team, “The Fightin’ Adobe Photoshoppers!”

Oddly enough, I drew it in Adobe Fresco, but I used Photoshop brushes and resized it in Photoshop—if that helps.

Yes, I drew this for fun, but it also could serve as a public service announcement—if your bike wheels look like this, just walk. Take the bus. Stay home. It’s not worth risking your life to ride a bike with clearly terribly defective wheels. Seriously, look at them! They’re all over the place. What a mess.

Anyway, always wear your helmet and lots and lots of Spandex, too.

I have heart for all animals, but for some reason, I have a certain soft spot for mice. Perhaps it’s my love for underdogs, because many people might see a mouse as one of the more insignificant mammals, but the reality is they’re extremely important to any ecosystem they call home.

Now don’t get me wrong, I definitely don’t get excited when I see them scurrying around a backcountry campsite, or any other place you’d rather not have to deal with them, but that doesn’t stop me from wanting to draw one.

For all you iPhone users out there who are also big fans of plants and trees, here's a set of 1125x2436 wallpapers I made just for you.

"Neon Leaves" iPhone Wallpaper - 1125x2436

"Texture Forest" iPhone Wallpaper - 1125x2436

"Chalk Plants" iPhone Wallpaper - 1125x2436

Even as the world stopped in the face of a global pandemic, the wheels of public transit still need to go ‘round and ‘round. So Sound Transit, which provides mass transportation to tens of thousands of people in the Pacific Northwest via bus, light rail and train each month couldn’t go into lockdown, even as many of of did. Commuters—and especially front-line workers—still needed them more than ever. The wheels of Sound Transit couldn’t stop. And they didn’t. As vaccinations rolled out across our region, our challenge was to welcome anxious riders back to a safe transit option—one that never took its foot off the gas. An emotional and undeniably catchy take on the well-known children’s song did just that.

CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Tony Fulgham | PROD: All Is Well | EDIT: Brian Alter

Just because this adorable little baby died along with a campaign that unfortunately didn’t make the cut doesn’t mean it must stay dead. So the act of being resurrected in a simple blog post will have to suffice (one that, lets be honest, few people probably read—but thank you for your viewership whoever you are!). So anyway, sorry baby, this will have to do.

I realize I’m a grown adult and a professional yadda yadda, but anyone who knows me knows I also really love farts. I don’t foresee that changing anytime. And I know I’m not alone. Anyway, I made this for you (and me, too).

There's a simple beauty to the fact that sometimes all you need to be creative is a pencil and some paper. So with that in mind, I designed and handprinted these using linocut printing on some 5.5"x3.5" Moleskin notebooks.

Do you ever just feel like drawing a fox? Well, that’s how I was feeling the other day. So I did. Started out in Photoshop and ended up finishing it in Adobe Fresco, which is a pretty cool new-ish program from Adobe if you haven’t given it a try. Highly recommended for illustrating foxes and many other various non-fox things as well.