Hey, Type Scramble

For the past two and a half months I’ve been working with the great folks at Hey, one of the newest agencies to spring up in the Pacific Northwest. They’ve been around for about a year now, and since they’re still in the process of laying their foundation, it’s a fantastic experience to help them with that process. I love that sorta stuff.

Probably the best thing about Hey, is that they’re quite aware of the normal ad agency pitfalls, and are doing their best to avoid them. Luckily, they have a few things going for them. First of all, they have two good guys behind the steering wheel, Eric Gutierrez and Chris Lloyd, both former DDB Seattle guys. Another thing working in their favor is they’re small, and taking time to grow. They’re not chasing money from bad clients, and are actually pretty selective with the projects they take on. They also have zero interest in just being another soul sucking ad factory that churns out the same crap that makes people hate advertising (you know who you are).

So anyway, this concludes my ass kissing for the day. I do feel pretty lucky to be working there with good people and on fun stuff and I really think they represent a positive movement in advertising. Same goes for a lot of the cool, small shops that have been popping up over the past few years. We need more of it.