2020 has looked quite different for everyone—even for international sports stars like Sue Bird and Megan Rapinoe. But that doesn’t mean they’ve just been at home twiddling their thumbs during a worldwide pandemic. They’ve actually been quite busy, as you can see from Symetra’s latest campaign featuring the duo from their home in Connecticut, showing them working from home, rearranging furniture, and even trying some new baking recipes. And luckily they have Symetra to help plan for their financial futures as well.
We worked with production company O Positive and director Jess Coulter to shoot remotely, literally handing the camera, audio equipment, props and lighting over to Sue and Megan, while the rest of us were back on the west coast (Seattle and Los Angeles respectively). So hats off to Sue and Megan for not only doing all the shooting and work “on set,” but also memorizing their lines and ACTING (remember, they’re world-class athletes, not necessarily trained actors)! The spots also premiered during the 2020 ESPY Awards which were hosted remotely by Sue, Megan and Russell Wilson, which made it all the more fitting.
Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson.
CLIENT: Symetra Life Insurance Co. | AGENCY: Copacino Fujikado | AD: Andy Westbrock | CW: Theo Henry | GCD: Andrew Gall | CCO: Mike Hayward | PROD: O. Positive | DIR: Jess Coulter | EDIT: Ali Mao at Arcade Edit NY | COLOR: Jaime O'Bradovich at Company3 NY | AUDIO: John Buroker at HEARby