When it comes to a pair of pleated slacks, simply head down to the mall and buy yourself a pair. That’s not the case when we’re talking about Carhartt work pants – the toughest, hardest working, longest lasting pants the world has ever known. Because you don’t just “buy” a pair of Carhartt’s, you hire them. You enter into an unshakable bond between man and pant. A loyal co-worker who will be with you every step of the way. Which is exactly how it’s been since Hamilton Carhartt founded his namesake company back in 1889. And that won’t be changing anytime soon, either.

So the next time you have a job that’s bigger than any one person can handle, look to Carhartt. And Hire These Pants. 

Anywho, this was a super fun campaign to work on with Carhartt, and one of my personal favorites since being at Wexley. Not only is it always a pleasure to wrap your head around such a great brand, the end product turned out great and our clients were super happy, too. That always helps. And we also got to work with the extremely talented John Keatley to shoot our badass pants. And if that wasn’t enough, Mr. Andre Vriesman even got to be the pant model. Unfortunately we had to photoshop him out in the end, but if you don’t believe me, here’s proof:

Seattle is one of the few cities lucky enough to now have a Carhartt Store in its limits. Because of this, Wexley School for Girls and I were lucky enough for the opportunity to design a few t-shirts for this new store, one of which was picked to be given away during the Grand Opening held back on 3/22/12. And if that wasn’t awesome enough, they even invited me down to sign each and every shirt during the event.

It’s already quite an honor to work on and wrap your head around a great and historic brand like Carhartt as it is. But then for the opportunity be at the Grand Opening of only their fifth retail store, representing both the brand and myself as a local artist, was unbelievable. I still almost don’t believe it actually happened. Everyone who came through the door was directed toward a table with a big pile of black t-shirts, and me with a silver Sharpie in hand. And the coolest part was how happy everyone was about the shirt and to have my signature on it. I was sure people wouldn’t give two shits about me and my signature, but was I wrong. People were taking pictures of me, and with me. One with someone’s daughter holding up my shirt. Everyone had great things to say (a nice woman even complemented me on my dimples). People actually wanted me to sign it. And of the 120 total shirts, I’m positive I signed at least 116 of them (unfortunately a few people grabbed a shirt and immediately wandered off into the crowd).

Anyway, the experience was amazing to say the least, and I’m really happy with how the shirts turned out. And I hope everyone who received a shirt at the Grand Opening gets many happy years out of their new Carhartt Seattle shirts. You should also stop by to see the store in person. It’s beautifully decorated like an old logging camp, and the attention to detail is impeccable.

If you weren’t able to be there for the Grand Opening, here’s a quick video to encapsulate things a little. And in perfect Carhartt fashion, the ribbon cutting was replaced by a section of drywall that was busted up with sledgehammers by baseball legend Edgar Martinez and Carhartt CEO Mark Valade. And if you watch closely, you can even see me pop up a few times when the camera pans to the left during the ribbon cutting, and in the store signing the t-shirts.

Carhartt has their grand opening downtown Seattle and Danny Bonaduce welcomes them. Ribbon cutting is done by Edgar Martinez, Carhartt syle.