Today, parts of North and Central America will be treated to an awe-inspiring celestial event during the total solar eclipse. And while there’s been a lot of recent buzz about it over the past few weeks, our friends at RVshare were keenly aware this phenomenon was approaching way back in 2023. Why? Because it’s the perfect reason to book an RV and make sure you’re in position along the “path of totality.” The next one isn’t for another 20 years, so this might be your shot.

Since this literally a once-in-a-generation event, we were beyond excited to partner with RVshare and make a short but sweet spot highlighting this opportunity for adventure seekers. And because this was, at the time, something that hadn’t happened yet, we took the animation approach to tell the story of a family getting out of the city, finding the a great campsite, and enjoying the total solar eclipse from the perfect spot! Karina Carlson and I wrote the story, then I illustrated the landscapes, artwork and typography, and we worked with Josh Lieske to bring the animation to life.

CLIENT: RVshare | ACD/AD/ILLUSTRATION: Andy Westbrock | CW: Karina Carlson | ANIMATION: Josh Lieske | EDIT/AUDIO: Brian Alter | CCO: Mike Hayward | PROD: Jen Allen | AGENCY: Copacino Fujikado

Recently, we released another spot in the RVshare “Use Your Outside Voice” campaign, and it might be one of my favorite elements yet. The texture, emotion and sound design really came together well, and we were able put a new spin on things while still managing to pull from the assets we shot last spring. So enjoy!

CLIENT: RVshare | ACD/AD: Andy Westbrock | CW: Karina Zack | GCD: Lianne Onart | ECD: Mike Hayward | PROD: MacKenzie Huff | AGENCY: Copacino Fujikado | DIR: Janssen Powers | DP: Jeremy Snell | PROD CO: Farm League | COLOR: Dante Pasquinelli | EDIT: Brian Alter | SOUND: John Buroker at HEARby

Let’s be honest, society has a way of putting a leash on us all. Even at an early age, we are taught to “behave” and to “mind our manners.” We’re supposed to be “buttoned up,” act “appropriately” and always color inside the lines.

But sometimes you just need to let it out. To get a little distance and free yourself to do whatever you want. 

So take the above photo for example. Even though you can’t hear this picture, let’s be honest, you can hear this picture. And the other thing is, you can’t do this at home. Or at work. You definitely can’t do this at a hotel or on a cruise ship, either. But that’s the beautiful thing about RVs, they bring you true, unbridled freedom. Which is now made accessible to everyone able to rend an RV through RVshare, because they are your vehicle for your outdoor expression.

Which is why RVshare invites everyone to Use Your Outside Voice—to let loose, embrace spontaneity, and welcome the uncomplicated moments in life. Because with an RV rental, the key to truly unbridled freedom is actually just a set of keys. So buckle up, let’s go!

Fresh Air, Fresh Brand

We refreshed RVshare’s brand to reflect their newly unleashed spirit. We introduced a new logo, established a color palette inspired by nature, illustrated a bevy of handmade elements, and redefined the way they looked and spoke to RV renters and owners everywhere.

CLIENT: RVshare | ACD/AD: Andy Westbrock | CW: Karina Zack | GCD: Lianne Onart | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR & EDIT: Janssen Powers | DP: Jeremy Snell | PROD: Farm League | SCORE: Benjamin Gustafsson | COLOR: Dante Pasquinelli | SOUND: Jacki! Zhou