Even as the world stopped in the face of a global pandemic, the wheels of public transit still need to go ‘round and ‘round. So Sound Transit, which provides mass transportation to tens of thousands of people in the Pacific Northwest via bus, light rail and train each month couldn’t go into lockdown, even as many of of did. Commuters—and especially front-line workers—still needed them more than ever. The wheels of Sound Transit couldn’t stop. And they didn’t. As vaccinations rolled out across our region, our challenge was to welcome anxious riders back to a safe transit option—one that never took its foot off the gas. An emotional and undeniably catchy take on the well-known children’s song did just that.
CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Tony Fulgham | PROD: All Is Well | EDIT: Brian Alter